Office workers and passers-by along Beach Street came by a pleasant surprise when they were presented with free burgers courtesy of Hard Rock Cafe in conjunction with its 25th anniversary in Southeast Asia.
Dubbed the “World Burger Tour”, the journey started in Singapore and stopped over at Malacca before reaching Penang.
The Hard Rock burger truck is expected to head to Bangkok and Pattaya, Thailand before making its way back to Sentosa, Singapore.
A few hundred people savoured the juicy Miami Cuban burgers as they were distributed in town. Later, the truck stopped by Gurney Drive to fete shoppers and tourists.
“It was a pleasant surprise to get delicious, free burgers. My friends and I were passing by Gurney Drive when we noticed a small line in front of the truck,” said Siti Aishah Kassim who works at a nearby mall.
Another lucky passer-by was K. Kumar who was on his way home when he stopped to collect burgers.
“I am glad I used Gurney Drive as there was not much publicity on the promotion,” he said, adding that it was a unique campaign by the brand.
Hard Rock Hotel general manager John Primmer said the road tour was a way of thanking customers and the public for their support.
“We are glad it was well received. It is a recognition of the Hard Rock brand.”
Primmer said Hard Rock Cafes around the world will give away burgers in conjunction with the celebration.