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Dominos Pizza

Domino’s Pizza exceeds target, plans five more stores

SHAH ALAM — Domino’s Pizza Malaysia (Domino’s) plans to open five new outlets by end of this year after the group achieved its target of opening 25 outlets this year.

Domino’s Pizza Malaysia & Singapore deputy general manager of marketing Linda Hassan said the group is looking forward to opening a total of 30 outlets this year.

“We are on target and ahead of schedule with our expansion plan this year.

“And we have recently opened our 25th store,” she said during Domino’s and Pepsi Malaysia’s launch of its new digital campaign yesterday.

In line with the group’s aggressive long-term growth plan, Domino’s has aspired to continue opening more stores in the remaining quarter of the year, going beyond its initial target of annual 25-store growth.

“It is such positive motivation for us right now.

“The positive growth is mainly because it is based on our customer needs and convenience,” Linda said.

The convenience of fast delivery within 30 minutes is one factor that attracts customers to Domino’s.

“That aspiration has driven us to open more stores. There is a lot of support from our customers,” she said.

Linda also said the group is looking at additional outlets in Klang Valley since the online percentage is high in these spotted areas.

“For the last five years, the ratio of online to normal orders is at 1:10. Since then, the demand of online orders has tremendously gone up to 1:4,” she said.

She said when there are more deliveries, the group is able to meet the needs of new shop openings.

Asked about the average investment to open a one store, Linda said it is roughly estimated at RM500,000.

Commenting on the group’s expansion is Singapore, she shared the market there is much smaller as compared to Malaysia.

“We have penetrated the Singaporean market since 2009 and the maturity of the market there is slightly different due to
its population.

“We will consider opening a minimum of two more stores there,” Linda said.

In Malaysia, Domino’s managed by master franchise holder Dommal Food Services Sdn Bhd.

There are currently 170 Domino’s stores in the country.