PUTRAJAYA — Low-cost carrier AirAsia is the gold sponsor for the month-long free broadcast of 41 matches in the 2018 World Cup by state channel Radio Televisyen Malaysia (RTM), the government confirmed.
Communications and Multimedia Minister Gobind Singh Deo thanked platinum sponsor Maxis and AirAsia for sponsoring RM18 million and RM12 million respectively to enable the broadcast of World Cup 2018 games over free-to-watch channels TV1 and TV2.
“I was made to understand that AirAsia has prepared 54 flight tickets that can be won through quizzes during the match broadcast,” he said in a speech at his ministry yesterday.
Last week, Gobind revealed that telecommunications company Maxis Bhd is the main sponsor for the RTM’s licenced broadcast.
Yesterday, Maxis handed over a mock cheque for the sponsorship value of RM18 million, while AirAsia’s mock cheque was for its RM12 million sponsorship contribution for the broadcasts.
In his speech, Gobind said many sports fans had since early this year asked if RTM will be broadcasting the World Cup 2018 matches.
“We cannot deny the importance of football in Malaysia. Football is the most popular sport, football events are always awaited by Malaysians.
“The importance of sports as an agent of unity cannot be denied,” he said, adding that the screening of football matches would create an opportunity for “family bonding” and fostering of friendship.