55 years and still counting

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SWISS watchmaker TAG Heuer celebrated the 55th anniversary of its iconic TAG Heuer Carrera with the grand opening of its refurbished boutique in The Gardens Mall, Kuala Lumpur recently.

The opening was officiated by TAG Heuer Southeast Asia vice-president Amelia Sillard, IGB REIT Management Sdn Bhd executive director Elizabeth Tan and TAG Heuer Singapore retail manager Geetha Rengarajoo in a ribbon-cutting ceremony.

Created in 1963 by Jack Heuer, the timepiece was designed in tribute to the famous week-long “Carrera Panamericana” road race which was first held in Mexico in the 1950s.

Just as exciting as the race that inspired it, the watch broke traditional watch-making rules and was dubbed the first chronograph specially designed for professional drivers. Ever since, the timepiece became a huge success worldwide.

To celebrate its legacy, the brand held a curated exhibition called “Museum in Motion” in selected stores worldwide, including its boutique in The Gardens Mall.

The exhibition showcased the most iconic and interesting timepieces from the museum at La Chaux-de-Fonds, Switzerland.

Among the collections on display were the 1963 Carrera, the 1970 Carrera, more commonly known as a pilot’s watch as well as other notable timepieces such as the iconic Monaco circa 1972, the 1969 and 1970 Autavia models and the 1950 Mareograph, the world’s first chronograph with tide and regatta indicators.

Over 100 invited guests including watch aficionados and collectors were treated to light refreshments as they mingled and browsed the many collections on display at the boutique.